Michael Famiglietti

Lifecycle, CRM and Growth Marketing Manager

Email and SMS automation, paid media, acquisition and analytics

Glen Cove, NYmike@mikedoesmarketing.comLinkedIn

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Lifecycle and CRM versionGrowth version

Summary

Lifecycle and growth marketer who ran email, SMS, paid media and the website in-house for a Long Island home services company that grew about 6x in two years. Built automated journeys on a 5,000+ contact CRM that texted every new lead within seconds, managed $50K+ in annual spend across Meta, Google Search and Local Services Ads, traced every customer back to their true source to measure channel ROAS, and grew organic social from 20,000 to 200,000+ followers. Now leading go-to-market for an AI software launch and email marketing to a 7,000+ contact list for an AI event series.

Experience

Famedia LLC

Glen Cove, NY

Fractional Marketing Lead

February 2026 to present

SIP, Fractional Director of Growth Marketing

September 2026 to present
  • Own go-to-market strategy, positioning and launch campaigns across email, LinkedIn and short-form video for an AI sales intelligence platform
  • Recruited and onboarded 15 beta testers, ran kickoff calls and 1:1 debriefs that fed product fixes
  • Run message and creative testing, and built the weekly funnel scorecard (reached, interested, beta, activated, paid) reported to the founder
From the case study
  • Wrote the funnel and content strategy: one ideal customer and seven content pillars across LinkedIn, email and webinars
  • Rebuilt intelsell.co around a sample dossier, cleaned up the logo and animated the homepage demo in Remotion
  • Took it from private beta to the October 2026 public launch, with the first 10 dossiers free
Read the SIP case study

LifeAI, Marketing Lead

Event on November 18, 2026
  • Lead promotion for an AI Sourcing Institute event at Alley Pond Golf Center in Queens, driving 170+ registrations through email to a 7,000+ contact list and social
  • Write the email copy and build the HTML emails with AI-assisted coding
  • Designed the event brand and coordinate sponsors, including the venue partner, Alley Pond Golf Center

Event page

Compa, Product, designed and built

2026
  • Designed and built an AI SMS assistant for Long Island service businesses end to end, from the website to the SMS opt-in and consent flow
  • Built the free-trial onboarding sequence and the trial-to-paid checkout texts; now in public beta

textcompa.com

From the case study
  • Named it, drew the speech-bubble wordmark and built a six-color identity named after things on a job site
  • An owner texts a job photo and gets back a post for Google and Instagram, and nothing goes public without a yes
Read the Compa case study

Around The Clock Rug Washing & Specialty Cleaning Services

Farmingdale, NY

Area rug washing at its own plant in Farmingdale, plus upholstery, carpet, tile and grout and other specialty cleaning, with pickup and delivery across Nassau and Suffolk.

Marketing Manager

June 2025 to June 2026
  • Built automated email, SMS and voicemail journeys on a 5,000+ contact CRM, texting every Meta lead form and quote form submission within seconds (manual follow-up had ranged from minutes to the next day), with an 18-day follow-up feeding a 12-month nurture for repeat bookings
  • Consolidated HubSpot, Mailchimp, Chiirp and Jobber into one GoHighLevel CRM, rebuilding all automations, pipelines and reporting, and led A2P 10DLC SMS registration with no campaign downtime
  • Managed $50K+ in annual paid media across Meta, Google Search and Local Services Ads, rebuilding campaigns into town-level structures that lowered cost per serviceable lead
  • Traced every customer across a three-month window to their true acquisition source and calculated channel-level ROAS to guide the Meta and Google budget split
  • Ran a geo-targeted acquisition campaign for a high-value segment, turning top-performing organic videos into paid creative with matching landing pages
  • Redesigned the website for conversion with schema markup and an SEO/AEO content program built on search-term data
  • Managed one direct report, coordinated a copywriter and leadership on campaign planning, and wrote SOPs for office and warehouse teams

Social Media Coordinator

June 2024 to June 2025
  • Grew organic social from ~20,000 to 200,000+ followers (150M+ views) across TikTok, Facebook, Instagram and YouTube with a weekly creative testing review that scaled high-retention formats; monetized on three platforms and promoted within a year
From the case study
  • How a lead moved through it: the form, a text within 30 seconds, the salesperson, the 18-day follow-up, then the 12-month nurture
  • Before the switch, customer data sat in four tools and leads waited anywhere from a few minutes to the next morning
  • Designed and built atcrugwashing.com myself, including the town pages and a rug cleaning calculator built from scratch with AI
Read the Around The Clock case study

Education

Stony Brook University

B.S. Business Management, Marketing Specialization

December 2023

Skills and platforms

Lifecycle and CRM
GoHighLevel, HubSpot, Mailchimp, Zapier, email and SMS automation, segmentation, HTML email, A2P 10DLC
Paid and analytics
Meta Ads, Google Ads, Local Services Ads, GA4, attribution, ROAS reporting, A/B testing, geo-targeting, budget allocation
Web and conversion
Shopify, Next.js, Vercel, landing pages, conversion rate optimization, SEO/AEO, schema markup
Creative and AI
Adobe Photoshop, Adobe Illustrator, Canva, Figma, CapCut, Remotion, Claude Code and AI-assisted workflows for HTML email, video and automation