Growth marketing for an AI sales startup, from the funnel plan to the homepage.
SIP turns a prospect's LinkedIn profile into a dossier that gets a seller ready for the meeting. I joined in September 2026 as Fractional Director of Growth Marketing to take it from private beta to public launch.
PROSPECT IDENTIFIEDCONFIDENCE 88%
Jordan Ellis
Chief Revenue Officer @ Northline Systems
RANKED SELLING STRATEGIES
- Lead with outcomes: time-to-first-deal for new AEs.
- Position as ramp acceleration for a team hiring this quarter.
- Propose a four-week pilot with one measurable outcome.
SAMPLE DOSSIER, FICTIONAL PROSPECT
| Role | Fractional Director of Growth Marketing |
|---|---|
| Since | September 2026 |
| What I did | Funnel and content strategy, website rebuild, logo cleanup, beta program, launch campaigns, LinkedIn, motion graphics |
Where it started
SIP had a working product and a founder with a deep network in sales. Marketing was close to zero: no social presence, a site that needed rebuilding before launch, and launch messaging that asked strangers to sign up before they understood what the product did.
What I did
- Wrote the funnel and content strategyOne ideal customer, their pain points in sellers' own words, and seven content pillars across LinkedIn, email and webinars. It became the Funnel Content Framework I've used on everything since.
- Rebuilt the websiteintelsell.co opens on a sample dossier, then the problem, what you get, how it works and an ROI calculator.
- Cleaned up the logoThe SIP mark, redrawn and approved by the founder.
- Ran the private betaI recruited 15 sales leaders, ran the kickoff calls and the one-on-one debriefs, and sorted their feedback into fix now, backlog and drop for the product team.
- Launched it publiclyThe October 2026 launch went out to the founder's network with the first 10 dossiers free.
- Built the weekly funnel scorecardEvery stage from reached to interested, beta, activated and paid, reviewed with the founder each week to find where people dropped off.
- Set up LinkedIn and the outreach campaignsA company page from scratch and multi-touch campaigns to the founder's network.
- Made the motion graphicsA homepage demo animated in Remotion, in SIP's colors and type.